Philip Kotler

Legendary marketing expert and author Phillip Kotler is a world authority on marketing principles and economics.

About

Dubbed “The Marketing Guru” and “The Most Influential Marketer of All Time,” Dr. Philip Kotler has secured standing as one of the great business thinkers of the past century. While academic communities, governments, and organizations around the world frequently seek his insights and expertise on marketing, Dr. Kotler’s most recent work focuses on how trends and features of our capitalist system are damaging our economy and our democracy. His latest books Confronting Capitalism and Democracy in Decline provide in-depth treatments of the problems threatening these two systems along with feasible solutions to restore the health and welfare to both. Dr. Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He has the distinction of having studied under leading economists from strikingly different schools of thought: Milton Friedman, who backed free market economic systems and Paul Samuelson and Robert Solow, who advocated the Keynesian system. Dr. Kotler has been more influential than any other scholar in promoting the importance of marketing, its role in affecting demand and creating lifestyles, and its extension to causes, ideas, persons, and places. He has developed numerous new concepts in the field of marketing and published over 150 articles and 59 books. His book, Marketing Management, is the world’s most widely used graduate level textbook in marketing. He is largely responsible for Kellogg’s reputation as one of the world’s top business schools and the main reason its marketing program is considered second to none. Dr. Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as “the world′s foremost expert on the strategic practice of marketing.”Dr. Kotler is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in its 13th edition. He has also authored or co-authored dozens of leading books on marketing. In addition, Dr. Kotler has published more than one hundred articles in leading journals, including the Harvard Business Review, Sloan Management Review, Business Horizons, California Management Review, and the Journal of Marketing. Dr. Kotler presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia. Upcoming speaking locations are listed here. He participates in KMG client projects and has consulted to many major U.S. and foreign companies – including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola – in the areas of marketing strategy and planning, marketing organization, and international marketing.

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