Martin Lindstrom

A pioneer in the fields of consumer psychology, brand-building and marketing, and a past recipient of TIME Magazine’s ‘World’s 100 Most Influential People’, Martin Lindstrom has helped shape future-proof brands, such as Coca-Cola, Nestlé and Red Bull, and challenges the norm as a keynote speaker.

About

Martin Lindstrom is recognized as one of the world’s leading business, branding, and culture transformation experts. His cutting-edge research in behavioral psychology and his New York Times-bestselling books are reshaping how organizations approach innovation, culture, and business transformation. As one of the foremost business minds of our day, TIME magazine named him one of the world’s 100 most influential people, and for the last six years, Thinkers50 has listed him among the world’s top business thinkers. His remarkable case studies are based on his extensive work for a Who’s Who of companies. In his popular presentations, Lindstrom shares (among many other topics) what it takes to transform commodity-driven organizations into thriving entrepreneurial businesses. In 1994, after spending time at BBDO, Martin formed BBDO Interactive Europe, and eventually BBDO Interactive Asia, the largest Internet solution companies in their respective regions. Global COO of British Telecom/Looksmart at 30 years old, Martin’s job was to establish a global operation with offices across 18 countries, and he worked between London and Sydney. His fast and furious career rise has made him one of today's most respected branding gurus in the world, according to the Chartered Institute of Marketing. His international million-people strong audience, necessitates around 300 days of consultancy and speaking engagements every year, so that Martin can share his pioneering methodologies. CEO and Chairman of Lindstrom Company, and chairman of Buyology Inc., Martin advises CEOs of the world’s top businesses. He has a reputation for earning "a guaranteed standing ovation" at his awe-inspiring sessions where he advocates 360-degree branding. Martin's groundbreaking work on neuroscience and branding has been hailed as world-changing by Time magazine, who voted him as one of the 100 most influential people in the world. His numerous New York Times-bestselling books include Buyology and Brand Sense. His latest title, Small Data, describes the tiny clues that uncover big trends and explores how deep consumer insight can make or break an organization. His books have been translated into 48 languages and have sold more than a million copies worldwide. He has delivered keynote addresses to Google, the World Business Forum, KraftHeinz, Disney, Amazon, LEGO, and the World Economic Forum. Lindstrom is a co-producer and the host of NBC’s popular Mainstreet Makeover, an op-ed columnist for the New York Times, and a frequent contributor to Fast Company. Martin delves into a deep-dive into workplace culture, examining what makes successful companies thrive, and indeed survive, when crisis mode takes hold. Using examples from Maersk, Lowes Food and Standard Chartered, Martin shows just what can be achieved when culture is brought front and centre. Guaranteed to provoke deep thought and debate, Martin showcases the good and bad of customer experiences, not driven by budget, but by (or not as the case may be) a desire to make small differences which yield incredible returns. Martin’s conception of a revolutionary set of principles, has shaped the transformation of widely accepted and utilised marketing strategies. He has rejected traditional industry methods that depict branding as an art form using awareness messages and old fashioned advertising. His unique vision is process-based and scientific, and he showcases his branding observations in his live brand–building shows all over the world. Martin is a keynote speaker that challenges the norm and looks toward the future.

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This profile was created by the MicDrop team with public information found from Speakers' Corner