Founder of two start-ups, a seasoned corporate businessman and former SAS officer, Joff Sharpe is one of the few people who can genuinely claim to be as comfortable in the jungle as he is in the boardroom. With a resume that includes a year living amongst the Iban headhunters of Borneo, a stint as an SAS officer, running an Internet company for Rupert Murdoch and being Piers Morgan's HR Director, Joff is uniquely placed to help businesses deal with tough situations. He has been Chairman, CEO, COO and CHRO of a range of international businesses and this enables him to talk with authority about how Special Forces wisdom applies to business life in a practical way. Following a successful ten-year career in the British Army, five of them as an officer in the SAS, Joff Sharpe shifted his focus to the corporate world and spent over twenty years as a human resources professional working for a plethora of Blue Chip companies including Mars, PepsiCo, News International and Vodafone. Fundamentally, Joff’s roles within these organisations was always to strengthen the talent base, culture, organisation and effectiveness of the businesses. From there, he moved into private equity where Joff’s responsibilities took him from the Ruhr Valley to Sub-Saharan Africa and to Scandinavia. In 2013, he joined £17 Billion real estate investment trust, British Land plc, as Human Resources Director, and was subsequently promoted to Chief Operations Officer until his departure in 2020. His first published book, Who Dares Wins in Business (2014), helps business audiences apply the principles, attitudes and habits which underpin the success of the SAS to their organisations, teams and daily lives. He has subsequently elaborated on these themes for various publications including Newsweek, Huffington Post and Hong Kong's South China Morning Post. Joff Sharpe is a thoughtful speaker who defies the stereotype of the macho special forces soldier; he argues that success on the battlefield, like in the boardroom, requires careful preparation, humility and adaptability – not muscle.