Dr Alex Gordon is the founder of Sign Salad , an international cultural branding & semiotics agency. Semiotics is the study of sign processes (semiosis), or signification and communication, signs and symbols. He provides an alternative view to clients about communicating both internally and externally and the different messages that can be read through signs. He is an accomplished and fascinating keynote and conference speaker. Alex Gordon has conducted international multi-market semiotic analyses, in most industry sectors including fmcg, telecoms, automotive, UK Govt, alcoholic beverages, pharmaceuticals, construction, travel, sports, banking. Sign Salad provides cultural, branding & marketing insight for its clients to aid innovations, brand architecture & positioning, new brand development & new product development, creative development, packaging and all forms of visual identity & design.